NEWS ARCHIVE

The word "Natural"

Ener-G Foods, Inc. (winter 2013)

02/14/13

There is much confusion of what “Natural” means on food labels. The USDA definitions which only applies to meat is:

USDA

NATURAL:
A product containing no artificial ingredient or added color and is only minimally processed. Minimal processing means that the product was processed in a manner that does not fundamentally alter the product. The label must include a statement explaining the meaning of the term natural (such as "no artificial ingredients; minimally processed).

Food Labeling, Meat and Poultry Labeling Terms. USDA. Acccessed 02/13/13.


The FDA, for other foods.

Lorraine Heller, Jan. 4, 2008. Natural will remain undefined, says FDA. Accessed 02/13/13


The result is law suits.

Ashby Jones. Is Your Dinner ‘All Natural, September 20, 2011. The Wall Street Journal. Accessed February 13, 2013.