The word "Natural"
Ener-G Foods, Inc. (winter 2013)
There is much confusion of what “Natural” means on food labels. The USDA definitions which only applies to meat is:
NATURAL: A product containing no artificial ingredient or added color and is only minimally processed. Minimal processing means that the product was processed in a manner that does not fundamentally alter the product. The label must include a statement explaining the meaning of the term natural (such as "no artificial ingredients; minimally processed).
Food Labeling, Meat and Poultry Labeling Terms. USDA. Acccessed 02/13/13.
The FDA, for other foods.
Lorraine Heller, Jan. 4, 2008. Natural will remain undefined, says FDA. Accessed 02/13/13
The result is law suits.
Ashby Jones. Is Your Dinner ‘All Natural, September 20, 2011. The Wall Street Journal. Accessed February 13, 2013.